Elon Musk Just Loves Losing Money.

Oh, Elon, what are you up to now? On the 23rd of July, you unleashed something that might spell doom for Twitter. They call it "X," and it's not just a random name. It's part of a PayPal deal from ages ago. Elon claims it's going to be an all-inclusive app, hence the mysterious name "X." But honestly, I think it's just some voodoo attempt to recreate the success of PayPal.

Rebranding, huh? Some companies have pulled it off smoothly like Dunkin Donuts turning into Dunkin’.

Domino's Pizza becoming just Domino’s.

But then there are those embarrassing rebranding fails, like Gap's Microsoft Paint-worthy logo.

Or Tropicana's generic shelf disaster.

But Twitter, oh Twitter, they're going all out with this rebranding. Forget about resembling their past selves – they're scrapping everything! "Tweet" and "tweeting" will be long gone. Can they really pull off such a radical move?

And let's talk about the money. They say fortune favors the bold, but this time it might be costing Elon a fortune. Brand valuation might be a guess, but they're estimating losses of up to $22 Billion with this change. Ouch!

It's like the beginning of the end for Twitter/X. Instagram's Threads is stepping up as a Twitter competitor, and people are loving it. No pesky ads until they reach a billion users, and a cleaner UI. Plus, Elon is paying creators for creating great "tweets/X's." But isn't the beauty of Twitter in its unfiltered, raw tweets? Snippets of life, opinions, and blogs – that's what we want!

Oh, Twitter, we all miss the OG days, and I hope this rebranding helps. But it's not looking too promising right now. Let's see if they can turn it around. Fingers crossed!