Twitter is Going to Die! What it means for influencers.
Okay, Elon’s got too much money to let Twitter just die, but there's a new kid on the block called Instagram Threads, and it's taking the world by storm! In just one week, it's skyrocketed to become the fastest-growing app EVER, with a whopping 100 million users!
Now, Twitter has faced its fair share of competitors, from Mastodon to Blue Sky, Hive Social, and even Donald Trump's Truth Social. But let me tell you, Threads is here to give Twitter a run for its money! With Elon Musk implementing more paywalls on Twitter that leave users scratching their heads, Threads couldn't have arrived at a more perfect time.
So, why has Threads been such a roaring success? Buckle up for these three fabulous reasons:
First, it's seamlessly connected to Instagram, making it a breeze for you and your brand to transition smoothly.
Second, it already has your username saved, so you'll be easily findable, keeping that brand identity.
And third, they're creating a buzz by giving you a signup number badge, bestowing you a VIP feel based on how early you jumped on the Threads bandwagon!
Now, let's talk about what all this means for influencers!
We're still navigating the social landscape and trying to decipher how Threads will be used. Will it become a playground where creators, influencers, and celebrities can freely share their unfiltered thoughts and opinions? If that's the case, you bet brands will jump on this opportunity and create some mind-blowing collaborations, just like they did on Twitter!
Think of all the fun stuff in store for you as an influencer:
Get ready for some jaw-dropping sponsored content
Giveaways and contests
Whitelisting!
Influencer chats
And hey, let's not forget about the good old product reviews.
But wait folks! Before you start writing off Twitter, know that Threads hasn't had a completely smooth ride. It's encountered a few speed bumps along the way. One major obstacle is that they're still figuring out how to release the app in Europe. Apparently, it's not meeting certain requirements in the European Union's Digital Markets Act (DMA). You can read more about it in Jason Parker's entertaining piece from Sportskeeda, linked here.
Stay tuned and sign up for our newsletter for more updates.
